Indianapolis 500

Indianapolis 500 : One of the most famous Indianapolis 500 traditions is when the winning driver celebrates with a nice cold bottle of milk. It's a quirky but endearing tradition that leads to some truly spectacular celebratory photos at the iconic Indianapolis Motor Speedway, and while the driver typically pours it out on his head, others around him get to enjoy the taste of milk - whether they like it or not. The tradition dates back to the 1936 Indy 500, and it actually started with buttermilk, as Indianapolis Motor Speedway explains: Three-time Indianapolis 500 winner Louis Meyer regularly drank buttermilk to refresh himself on a hot day and happened to drink some in Victory Lane as a matter of habit after winning the 1936 race. An executive with what was then the Milk Foundation was so elated when he saw the moment captured in a photograph in the sports section of his newspaper the following morning that he vowed to make sure it would be repeated in coming years.